Class Review

SOCIAL REWARDS + SOCIAL NETWORK - TOP GUEST + INSTAGRAM

1.     What customer groups - communities of interest are being targeted

·         Iphone users

2.     What actions are being provoked

·         Take a picture and share it on Facebook, Twitter or Flickr

3.     Are the incentives appropriate

·         Bonus points

4.     Will these campaigns work - yes, why - no, why not

·         No, because they reward only the best users.

5.     Do commercial campaigns change the essential nature of the social network used.

·         No, because it is still a question of sharing pictures

SOCIAL NETWORK + OTA - EXPEDIA + FACEBOOK

6.     What customer groups - communities of interest are being targeted

·         Smartphone users

·         Facebook users

·         Travelers

·         Expedia customers

7.     What actions are being provoked

·         Like Expedia

·         Invite Facebook friends

·         Make sure that your Facebook friends accept your invitation

8.     Are the incentives appropriate

·         Expedia Travel Credit

9.     Will these campaigns work - yes, why - no, why not

·         We could say that it works thanks to the large number 184 320 of likers

10.  Do commercial campaigns change the essential nature of the social network used

·         The essential nature of Facebook is still the same. All about sharing, inviting friends and win prizes