Think Tank

Think tank

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Class Review

SOCIAL REWARDS + SOCIAL NETWORK - TOP GUEST + INSTAGRAM

1.     What customer groups - communities of interest are being targeted

·         Iphone users

2.     What actions are being provoked

·         Take a picture and share it on Facebook, Twitter or Flickr

3.     Are the incentives appropriate

·         Bonus points

4.     Will these campaigns work - yes, why - no, why not

·         No, because they reward only the best users.

5.     Do commercial campaigns change the essential nature of the social network used.

·         No, because it is still a question of sharing pictures

SOCIAL NETWORK + OTA - EXPEDIA + FACEBOOK

6.     What customer groups - communities of interest are being targeted

·         Smartphone users

·         Facebook users

·         Travelers

·         Expedia customers

7.     What actions are being provoked

·         Like Expedia

·         Invite Facebook friends

·         Make sure that your Facebook friends accept your invitation

8.     Are the incentives appropriate

·         Expedia Travel Credit

9.     Will these campaigns work - yes, why - no, why not

·         We could say that it works thanks to the large number 184 320 of likers

10.  Do commercial campaigns change the essential nature of the social network used

·         The essential nature of Facebook is still the same. All about sharing, inviting friends and win prizes

Knowledge Recap 2010-2011

Travelocity launches "Top Secret Hotels" Iphone App

Today, the article which retained my attention was the launching of the "Top Secret Hotels" Iphone App by Travelocity.

In fact, I already adhere to secret hotels tendance and the way to decline it in a new app is a great idea. I tried this new concept when I booked a trip to Budapest. I only knew that the hotel was a 4 stars hotel, its location was in the center, and of course the price. Well, it was a good surprise as it was a wonderful hotel.

The secret hotel tendance is very successful and thanks to this new app, Iphone users will appreciate it.

For a traveler who likes last minute, he definitely has to download this app.

On an other hand, to book a secret hotel could be a bad experience as far as we do not know the category, and the location.

Here is the article