Starwood is conscientious about the importance of China by launching on their website the possibility to make reservation on Chinese.
It is a revolution as in general booking on hotel website is available in English, French, Spanish, and Italian but usually not in Asian language.
More than this possibility, Starwood opened the largest Customer Contact Center in China. They are the only one who provides 24- hour customer support, 365 days a year for its Chinese-speaking customers.
In my opinion, China will be by 2015 the world’s largest tourism market and it is obviously a necessity to take care of those actual and future customers by make their reservation and customer experience easy.
Starwood is one of the first ones who offer this type of possibility and it will be a plus for their Chinese market.
Chinese do not speak English for most of them, and they will appreciate the way that Starwood makes their life easier.
It is a really good initiative from Starwood !
I totally agree with you. I think it is a very good and interesting idea to develop comprehensive online booking in Chinese. As you said, China will be, in few years, the largest tourism market of the world, so it is essential to facilitate the reservation process for Chinese customers.
RépondreSupprimerStarwood has understood that and, as you said it is a plus to have a booking on hotel website in Chinese in regard to the others groups of hotels.
To conclude, I think it is a very good thing because, when a Chinese customer does not speak English, it can have many difficulties to make a reservation online. Indeed, if you want to book a hotel in China, and the booking on the hotel website is only available in Chinese, I think you would have many difficulties to understand how to book a room online!! It is the same thing for Chinese customers when they do not talk and understand English. Then, as it is a huge market, for me, it is essential to propose booking in Chinese on your hotel website!