How the Four Seasons Hotel Palo Alto uses social media for customer service.

Today, this article retained my attention as it is rarely to read a customer experience in terms of social media than an essay on the way to use social media.

Effectively, in this article, Mr Thomas Marzano informed us regarding his customer experience in the Four Seasons Hotel Palo Alto after a tweet.

Before arriving to the hotel, je just expressed thanks to a tweet how much he was looking forward to relax at their spa and the hotel directly answered by a tweet, by asking him if they should make any reservation. Thomas Marzano had a great welcoming and tweeted everyday.

It is very nice to see that some hotels are concerned by social media and react immediately. In my mind, so many hotels are too late on this trend.

Four Seasons Hotel Palo Alto was very clever as this guest kept a memorable stay in their hotel. 

Hotels really have to work on social media and be everywhere on the Web. Guest are looking for attention and for them to see that the hotel is reactive is a positive point.

Here is the article