Facebook is a great tool but still many companies or hotels do not know how to use it. Marketing is really different than digital marketing, customers are the same but the tools to target them are different.
If we take the example of Schweppes, their facebook page is a disaster as they talk more about the app than their brand. Then, they want to show that they are interested by Art by showing pictures of for examples a man with Vuitton tattoos, Chanel condoms etc. They are doing publicities for other brands in their page.
We could also cite the example of Mcdo with the "McDonald deals", they didn't hire a community manager to take care of their facebook page and now it is a mess as they got very bad comments and even insults.
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