Digital Marketing in Hospitality

How to reduce your hotel’s dependency on OTAs?

OTA (online travel agency) has a real importance for hotelier and especially for the revenue management department. As the article says, ho...
Hotel Me, a Facebook app !

A new app called Hotel Me is available on Facebook for all the travelling lovers who are looking for friends suggestions ! The principle i...
Fake reviews punished by TripAdvisor

This article published in The Belfast Telegraph inform us about the sanction chosen by TripAdvisor to punish fake reviews, which are in vio...
What consumers want more from a hotel in 2011 !

This study published by Orbitz retained my attention. What could be more interesting than learning the consumers expectations for a woman li...
The impact smart phones have on the travel market

This week, an article about the impact smart phones have on the travel market, retained my attention. A study reveals that travelers are now...
Georgen Hospitality Industry: SOCIAL MEDIA ROI

Georgen Hospitality Industry: SOCIAL MEDIA ROI : "1. What is meant by 'Social Media is not free'? access to social media is fr...
Knowledge Recap 2010-2011
Expedia offers free rooms upgrades for top customers

I choose this article because customer loyalty is really important in hospitality and it's necessary to constantly find a way to secure ...
Mobile Marketing

Mobile marketing View more presentations from Aude de Poulpiquet .
Best Western launches Ipad App !

By launching an Ipad app, Best Western give the opportunity to their guests to plan their future stay. In other words, they could access for...

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